Clean Beauty Matters.  I am the Mother of the Clean Beauty Movement.  Join me.  ~Trina


Our Mission is to create nontoxic and chemical free, immune-friendly personal care products.  With a registered nurse as our creator and founder, we put the CARE back in skin-CARE and possess the knowledge and know-how to formulate products to support your health, promote beauty, be a part of your preventative health program and facilitate anti-aging. While we love your entire body, dental health is priority ONE for us.  We say "Your MOUTH is our MISSION".  Since your mouth is where good health starts, we perfected the 'unimpaired' teeth, gums and breath!  No "foul play" with us!

Planetary Mission

Our Planetary Mission is to reduce landfill waste, improve sustainability and reduce personal toxic load by using Eco-friendly, human-loving packaging void of toxins and chemicals that pollute the products, your body and the environment.  Our alternative packaging includes, bamboo, cardboard, and glass.  We love our earth as much as we love your body and proudly contribute to the longevity of both.


Human Mission

Our Human Mission and promise is to keep our hands in the dirt, oil, herbs and charcoal as much as possible.  We hand make all of our products so we can infuse human-healing energy into every product we sell.  “From our hands to yours” is our proud motto from day one.  Primal Life started in Trina’s tiny kitchen and has grown hand-over-hand, year-over-year from our kitchen to your home.  We thank you from the bottom of our human-heart. 

Mom Mission

As a mom, our founder and creator , Trina Felber uses her kids as a litmus test for every product she makes.  We only use ingredients that feed, heal and serve the body toward wellness.  We carefully and diligently choose every ingredient and supplier for transparency, integrity, and natural purity.  Our ingredients are pure, organic and sustainable… naturally.  We are intentional with packaging containers for sustainability, biodegradability and non-toxic to the earth and body.  If Trina wouldn’t let her kids use a product, we won’t make it.  The health of your family is dear to our hearts.



Our Vision is to improve humanity by preventing disease and premature aging caused by the toxins and chemicals in personal care products. We envision younger looking, glowing customers with healthy, balanced skin nourished 'inside-out' from our plant based, organic ingredients. 

Planetary Vision

Our Planetary Vision is to keep our world safe for generations to come.  Mother Earth supplies our ingredients, and we honor Her.  Clean air comes from growing plants, grazing animals, sunshine and minimal waste.  We are doing our part in creating a clean world by using sustainable bamboo, cardboard, and glass instead of plastic.  We support the farmers who grow organic crops with the highest standards.  We support keeping you and your family healthy by using ingredients that prevent disease and support health.  A healthier world means a healthier you, that’s our vision.

Human Vision

Our Human Vision is to provide a healthy, fun and stimulating work environment to humans of every color, ethnicity, gender, creed and religion.  We love diversity.  We challenge the “norms”, create new rules, got back to nature and trust in our hearts.  'Human hands' make our products, label the containers, seal the finished products and put your selections in a box to be shipped to you.  From our hands to yours, our Human Touch is healing.

Mom Vision

As a nurse, our CEO Trina Felber took an oath in 1993 to “do no harm”.  She upholds and honors that oath in Primal Life Organics.  True to her Mom Vision, toxin-free ingredients and containers are top priority for her.  She knows all too well how the toxins in personal care products invade the body, destroy the immune system, are linked to cancer, birth defects, learning disabilities, disrupt hormones, amplify allergies and other health problems.  As a mom and nurse, her “Do No Harm” oath is infused into every recipe she creates and every product container we choose.   We want you to feel good about what you put on your skin, in your mouth and on your family.

Trina Felber, Clean Beauty Nurse and International Best Selling Author of Beauty’s Dirty Secret: Three simple steps to superpower your skin.


Founder and Creator of Primal Life Organics.  Life roles include: wife, mother of three, dental health and natural skincare expert, Certified Registered Nurse Anesthetist, Yogi, Paleo advocate, and educator.  By nature, Trina loves creating products that heal, soothe, mend and repair the body and soul.

Trina is the your Natural Health and Beauty Nurse and she is improving the way you feed your skin.  She is a 34+ year nurse with a Masters in Nursing Anesthesia.  Trina is the international best-selling author of Beauty’s Dirty Secret, skincare and health related speaker/writer and her food-based skincare products have been featured on TV stations all over the country including ABC, NBC, CBS and Fox. She is dedicated to helping others realize the dangers in everyday cosmetics and skincare, and spreading awareness for the importance of using plant-base, nutritional skincare products.