About Us

I am the Mother of the Clean Beauty Movement.  Join me.  ~Trina

Mission: Primal Life Organics exists to revolutionize the personal care industry by eliminating harmful toxins that pollute the body, paving the way for a cleaner, sustainable future

Our high-performance products are designed to nourish and restore the body from the inside out, using raw ingredients that neutralize toxic build-up.

Brand pillars

  • We stand against greenwashing 
  • We provide transparent ingredient education 
  • We use eco-friendly packaging 
  • We formulate paleo & vegan products that elevate health

Our Purpose: I started Primal Life Organics because I had a mission in my heart to share what I had discovered about the toxic ingredients in skincare products.

My story started after suffering a miscarriage at 7 weeks. My husband and I were devastated - and this tragic event sent me on a journey to find out how my unborn baby could have been exposed to such deadly toxic ingredients.

As a registered nurse, I swore to "do no harm" and thought I could trust the products in the marketplace that were marketed as “natural” and “organic”. But  as I looked at the ingredients in most skincare products, I knew that they were causing harm and slowly killing us. I realized that a body under the influence of chemicals and toxins becomes tox-sick and cannot function normally. I wanted to disrupt Big Cosmo and expose their lies. I wanted to be a leader in the health-conscious movement and help all of the other trusting consumers out there not suffer the way I had with the loss of my baby.

My mission was, and still is today, to create skin-food filled with vitamins, nutrients, essential fatty acids, and antioxidants. I understand the importance of a healthy diet to maintain a healthy body. I know that the skin is the largest organ, and feeding it toxins, chemicals, and artificial ingredients daily will pollute the body, cause stress and inflammation, and ultimately lead to disease and un-beauty.

If I feed my body real food, I should also use skincare made from food ingredients.

Primal Life Organics is the original "Paleo Skincare" company. In 2012, it was a new category in personal care products. It speaks to people looking to unify their oral and skin diet. People who value health and wellness as a way to prevent or eliminate disease. People who understand that the toxins in personal care products are directly linked to cancer, heart disease, Alzheimer's, diabetes, infertility, pre-term labor, obesity, thyroid disease, and more.

And then, years after I started Primal Life Organics, another significant event happened. My dentist discovered my 2 year old daughter had a “natural” cavity. He wanted to pull the tooth - but as a nurse - I knew how this would affect her tooth meridians (connections between her teeth and internal organs).

I am a problem solver, a fighter, and a rebel with a cause. Because of my experience with natural ingredients formulating my skincare products, I started researching the work of Dr. Weston A. Price, whose work showed that you CAN heal a cavity naturally.

Through many iterations, I had perfected a formula that healed my daughter’s cavity naturally, and later became our best selling Dirty Mouth Toothpowder.

Primal Life Organics grew rapidly because no other skincare companies created products from food. Our products work because they remove the "toxic overload" stress on the body. They help allow the body to function normally to mitigate toxins and remain healthy.

Join our Revolution. Be a part of our movement. Our Clean Beauty Revolution will help you take control back of your bea-YOU-tiful body.

Your Clean Beauty Nurse,

Trina Felber


As a mom, our founder and creator , Trina Felber uses her kids as a litmus test for every product she makes.  We only use ingredients that feed, heal and serve the body toward wellness.  We carefully and diligently choose every ingredient and supplier for transparency, integrity, and natural purity.  Our ingredients are pure, organic and sustainable… naturally.  We are intentional with packaging containers for sustainability, biodegradability and non-toxic to the earth and body.  If Trina wouldn’t let her kids use a product, we won’t make it.  The health of your family is dear to our hearts.





Founder and Creator of Primal Life Organics.  Life roles include: wife, mother of three, dental health and natural skincare expert, Certified Registered Nurse Anesthetist, Yogi, Paleo advocate, and educator.  By nature, Trina loves creating products that heal, soothe, mend and repair the body and soul.

Trina is your Natural Health and Beauty Nurse and she is improving the way you feed your skin.  She is a 34+ year nurse with a Masters in Nursing Anesthesia.  Trina is the international best-selling author of Beauty’s Dirty Secret, skincare and health related speaker/writer and her food-based skincare products have been featured on TV stations all over the country including ABC, NBC, CBS and Fox. She is dedicated to helping others realize the dangers in everyday cosmetics and skincare, and spreading awareness for the importance of using plant-based, nutritional skincare products.