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Advisory Board

Dave Asprey

Dave Asprey is the Founder & Chairman, Bulletproof. He is a three-time New York Times bestselling science author, host of the Webby award-winning podcast Bulletproof Radio, and has been featured on the Today Show, CNN, The New York Times, Dr. Oz, and more.

Over the last two decades Dave, the “Father of Biohacking”, has worked with world-renowned doctors, researchers, scientists and global mavericks to uncover the latest, most innovative methods, techniques and products for enhancing mental and physical performance. Dave has personally spent nearly $2 million taking control of his own biology - pushing the bounds of human possibility all in the name of science and evolution. The creator of the Bulletproof Diet and innovator of Bulletproof Coffee, Collagen Protein supplements and many more advances in commercial wellness products, Dave’s mission is to empower the entire globe with information and knowledge that unlocks the Super Human in everyone at any age. The proof of these advancements is better sleep, energy, and expanded capacity for all. Be a better partner, parent, provider, and overall human being in every aspect of life. Be Proof. Be Bulletproof.

Through the Bulletproof Diet, Dave has maintained a 100-pound weight loss, improved his sleep, and upgraded his brain, ultimately transforming himself into a better entrepreneur, a better husband, and a better father. Dave has helped hundreds of thousands of people perform at levels far beyond what they’d expect, and without burning out or getting sick.

In addition to hosting Bulletproof Radio, a Web Award winning podcast, Dave is currently serving as the founder, CEO or Chairman of six health, wellness and biohacking companies. Please head to DaveAsprey.com for information about the World of Dave Asprey.

Jim Morrison

Jim Morrison has had a legendary career including numerous leadership positions in the personal care industry, most notably as President of L’Oréal. While at L’Oréal, Morrison oversaw growth that averaged more than 20% year-over-year. He engineered the acquisitions of Redken and Matrix and led the company during a period of unprecedented growth during his tenure.

Morrison is considered one of the top brand strategists in the personal care space. Most recently, Morrison has been CEO of StarShop, the first celebrity-driven, mobile shopping App. He launched StarShop as a partnership with the telecommunications giant SPRINT and guided the company to a successful exit earlier this year. Morrison has had a long history of working with celebrities in the beauty space and at StarShop, most notably Britney Spears, Kimora Lee Simmons, Flo Rida, Katharine McPhee, Christie Brinkley, Rob Lowe, and Kylie Jenner. Business Week Magazine previously wrote: “Over the last two decades, Mr. Morrison has had a profound impact on the American Beauty Industry. In the industry’s history, no other executive has had the level of financial responsibility or breadth of organizational experience as Jim. His devotion to and success within the American beauty industry is unmatched.”

Dr. Chris Zaino

Dr. Chris Zaino is a world-renowned speaker, author, entrepreneur, Former Mr. America, Mr. Universe, and IFBB Pro bodybuilder.

After defying a deadly terminal disease in his late 20's, Dr. Zaino leveraged his experience to get his doctorate and becoming one of the largest wellness clinics in the world, seeing thousands weekly.

Dr. Zaino created the “IAmHeroProject”, to resurrect Heroes from the complacency of their secret identity, so they may live heroic lives once again, by expressing and experiencing true love, now, in every area of their lives, through his 4 Step methodology “HeroRises”.

Charlie McMenamin

Charlie McMenamin is an accomplished 25-year consumer product veteran who has built and led sales organizations that range from $7m to $12b in annual sales.

His industry successes were accomplished in CPG, IT, Medical, and the BioTech vertical marketplaces, both domestically and internationally with companies such as Nabisco, Kraft Foods, P&G, Mondelez, and with Retailers such as Walmart, Target, ShopRite, Publix guiding many global brands. Charlie has been active in C-Level roles and responsibilities that have garnered record-breaking sales and operational efficiencies in the Forbes Top 20 CPG companies worldwide. Charlie has led multiple National Accounts Teams in the CPG industry and is currently the Chief Revenue Officer for Primal Life Organics.