Our products are carefully developed with the highest quality, better-for-you ingredients—zero harmful toxins and chemicals
Loved By All
With over 10 million Powdered Mineral Toothpaste sold, we’re proud to say that our products continue to bring healthy smiles to every home.
Proudly US-Based
We’re a US company with a dedicated manufacturing facility in Canton, Ohio—so every product is crafted with care, quality, and integrity you can trust.
Eco-Conscious
We focus on cruelty-free, gluten-free, and eco-conscious products and packaging to do our part in helping our environment and customers thrive.